In late 2024, the year of the company’s 75th anniversary, former SUSS MicroTec has taken the opportunity to give itself a new brand and a fresh, bold look. A new corporate identity that extends the company’s legacy into the future.  

Founded in 1949 as a sales representative for optical instruments like microscopes, cameras, and laboratory equipment, SUSS has grown into an internationally relevant partner for the leading companies in the semiconductor industry over the years.  

The new brand is as strong as the company it represents.  

A short, catchy brand name 

SUSS MicroTec has become SUSS – an adjustment with great significance for the international orientation and the broader positioning of the portfolio. The new brand makes it easier for SUSS to present the company clearly and concisely internationally. Having shaped the semiconductor industry since its beginnings has given SUSS the self-confidence to choose a brand name that stands for itself. 

Two powerful elements: the logo 

The new SUSS logo combines the brand name with the stylized initial letter S. The stylized letter is carved out of a hexagon with six equally long sides and conveys strength, precision and the innovative spirit that drives SUSS. Both elements are simple, yet not plain. 

Corporate Colors bringing together heritage and future 

If you mix SUSS’ former corporate colors, blue and yellow, you get green – the color most associated with growth and continuous development. It comes in two shades: Dark Green stresses the company’s decade-long engineering experience, while Active Green highlights the perpetual dynamic forward movement. 

A claim with broad impact 

As a partner to the world’s leading semiconductor companies, SUSS creates the basis for world-changing innovations and grows with the challenges that lie ahead. The new claim “Growing Innovation” not only reflects the pride that has grown from the past but is also a promise for the future. 

Brand relaunch sharpens the focus 

SUSS has chosen a new brand that champions clarity and reduction, in line with the principle “Less is more”. Accordingly, the new brand reflects SUSS’ core values. With one color and one internationally recognizable name, SUSS conveys one clear message to the world: Growing Innovation.